Story, philosophy, values, personality, messaging and tone of voice.
Hand over a brand book your client will actually use.
86 editable pages to define, document and present a complete brand identity. Logo, color, typography, imagery and social are already designed. You add the brand.
€49,00€99,00one time
- Instant download
- Opens in Figma
- 20 mockups included
- 86
- editable pages
- 43
- unique layouts
- 2
- versions, Black and White
- 20
- premium mockups
From template to finished brand book.
Every slide below was made with this template and the Akoya brand. Same layouts, your logo, colors and photography.
Built by designersIntroduction
Colour paletteColor
PersonalityBrand Foundations
TypographyTypography
Typography in useTypography
Full-bleed imageryImagery
The guidelines take longer than the brand.
You have done the hard part: the logo, the palette, the type. Then the guidelines take another week of layout, and the client still needs everything explained.
This template does the layout. You fill in the brand.
From scratch
A week of layout before a single rule is written
Pitch deck
Rules that get lost between the presentation slides
Static PDF
Pages nobody can update when the brand grows
Every page a brand book needs.
Seven chapters that take your client from brand story to finished applications.
Overview, construction, variations, scaling and usage rules.
Palette, proportions and accessible combinations with contrast ratios.
Typefaces, type scale, typesetting and the layout grid.
Art direction, photography and graphic elements.
Stationery, packaging, social posts, stories and website.
Pages that let the work speak.
Big type, full-bleed photography and calm grids. The layouts give the brand room, so the finished book looks like it came from a studio.
Four steps to a finished brand book.
- 01
Pick a version
Black or White. Every page comes in both.
- 02
Set the brand
Change 5 color variables and 12 text styles. Every page follows.
- 03
Fill it in
Replace the [bracketed text], paste photos into the placeholders and drop in the logo once.
- 04
Present or export
Present straight from Figma or export a PDF for your client.
Built the way a designer would build it.
01
Auto layout on every page
Write longer copy and the layout makes room. Nothing breaks.
02
Colors and fonts in one place
5 color variables and 12 text styles restyle all 86 pages at once.
03
Logo master component
Update the logo once and it changes on every page.
04
Start here guide
A step-by-step setup page inside the file, from colors to export.
The brand, ready to post.
Feed posts at 1080 × 1440 and stories at 1080 × 1920, shown on true-to-size iPhone screens with the safe zones marked. Plan a full story as a five-frame sequence.
Plus 20 premium mockups.
Show the identity in the real world. Seoul Edition mockups for apparel, print, signage and storefronts, photographed on location. Included with every purchase.
One file. Every page.
- 86 pages: 43 Black and 43 White
- 43 unique, fully editable layouts
- Brand strategy and positioning pages
- Logo guidelines and usage rules
- Color and typography systems
- Art direction and imagery guidelines
- Social posts, stories and website pages
- Start here guide inside the file
Bonus
+ 20 premium mockups, included free: apparel, print, signage and storefronts.
Akoya Brand Guidelines Template
€49,00€99,00
One payment. The file is yours.
- Instant download
- 86 pages + 20 mockups
- Secure checkout with Klarna, PayPal and Apple Pay
Questions, answered.
Which software do I need?
Figma. Every page is built with auto layout, components and variables, so everything stays editable.
Do I need to install fonts?
No. The template uses Inter, which is built into Figma. To use your client's typefaces, change the 12 text styles and every page updates.
Do I get the Black or the White version?
Both. You get all 43 layouts in Black and the same 43 in White, 86 pages in total. Use one, or mix them.
How do I add my own images and logo?
Select an image placeholder and paste your photo: it fills the frame automatically. Paste the logo into the logo component once and it appears on every page.
How do I get the mockups?
The 20 mockups are included with your purchase as a separate download.
Is this a subscription?
No. You pay once and the file is yours.
Your next brand book, already designed.
86 pages. Black and White. 20 mockups included.
€49,00€99,00one time